According to Gartner’s latest figures issued earlier this month, Smartphone sales reached 115m units worldwide and account for 26% of all mobile phone sales.  It goes without saying that if your customers are adopting smartphones and spending increasing amounts of time in the digital world, then you should be too.

Unfortunately many brands racing ahead with the digital revolution are stumbling across a big obstacle along the way to their goal: a limited knowledge of how their customers are connecting to them, their services and one another through these mobile devices. Read more on What all brands must do to win consumers’ digital hearts and minds…