From pre-event ‘social voting’ to gamifying Twitter engagement, smart event organisers are starting to use social media to amplify their events across the social Web and extend their lifetime value way beyond their actual duration. Read more »
Author Archives: Luke Brynley-Jones
The London 2012 Olympics, Euro 2012 and The Super Bowl were all great examples of how fans are using social media to follow live events and share the moment. However, what’s also clear is that some sports stars and teams are using social media far more effectively than others. Sadly, there are also quite a few sports stars who would be best advised to steer clear of Twitter. This infographic from Eventility, which helps sports clubs to organise themselves online, does a good job of highlighting the winners and losers in this relationship. Read more »
In recent months Customer Service has hit the social media spotlight in a flurry of reports and surveys. Fuelled by the increasing focus on engagement marketing, companies are realising that a department once consigned to contact centres in remote corners of the globe might just be one of their most important assets.
At the same time, consumers are also looking for support via their chosen social media channels. 44% of adults now use the web to share grievances about products and 15% of 15-24 year olds prefer to interact with customer services exclusively via social media. Read more »