Oh dear. On the same day that Femfresh’s Facebook account took a consumer battering for its childish euphemisms, instead of using the word vagina, the European Commission committed its own social media crimes with an online ad – completely doused in pink – designed to get young women into science.

It has been branded offensive by some, with young women strutting like catwalk models, and dressed for a night clubbing with a techno sound track. Hardly the right message, but unlike Femfresh, the EC is trying to fix its mistakes through Twitter – apparently to great success. Read more »