The Digital Shoreditch Festival week (3-7 May 2011) was packed with activities that showcased the digital talent found in the thriving area of East London’s Shoreditch, with 200 companies being involved.
Coming up for Spring is the first Digital Shoreditch Festival (3rd-7th May) that will see this East London creative hub transformed into a digital playground celebrating the thriving digital companies of the area.
Digital Shoreditch
Throughout the week, a series of open houses, massive projections on area buildings, interactive artworks, pioneering augmented reality games, late-night parties and a one-day summit are scheduled. The festival comes at a time when East London is increasingly getting the attention of government officials, and the world, in the run up to the 2012 Olympics. Read more »
Along with Kate Warwick, the founder of PR Savvy, we are developing a social media public relations plan, and workshops, to help a
number of the agency’s B2B clients prepare for how they will approach this emerging medium.
While social media for B2C companies is better defined, with terrific case studies to look at such as what Comcast, Skittles and JetBlue have achieved, we are finding that it is harder to find a lot of examples of many relevant and successful B2B social media PR campaigns. Read more »
Maz Nadjm, Ogilvy Group UK’s Head of Social Media, tells us what he thinks is in store for the new year in social media.
Last week I was thrilled to get invited by UK Trade & Investment to attend an event called Innovation Future, where Prime Minister David Cameron and Mayor Boris Johnson announced their support for the development of East London as a new Tech City, importing Silicon Valley spirit and business to the UK.
The government’s big splash toward its commitment to technology and innovation means that East London could become a breeding ground for the next big thing. Exciting is news that Facebook, Google, Cisco, McKinsey and more companies are already setting up business here. There are also plans to transform the Olympics park into a new centre for hi-tech businesses, following the games. The Prime Minister also stated intentions to introduce an entrepreneur visa to attract skilled overseas talent to the area. Read more »
Tales of woe from PR colleagues in Europe and the USA who are defecting from the profession because of overwhelming workloads that see them managing traditional media campaigns, along with social media and SEO.
At what is called the Silicon Roundabout, at Old Street in East London, a brightly lit office space called TechHub 
beckons from the street, to technology start-ups to come on in, and have a place to work.
The working hub offers membership to technology companies looking for a place to hotdesk in London, at affordable prices. When it opened, the founders promised a communal type of atmosphere where networking would be as valuable as popping in to check your email while you are in London for the day. Read more »
Working in public relations, I encounter a lot of event producers, or get involved promoting everything from conferences to company parties, and a term that comes up a lot is “pop-up events” to describe one-off productions. I love the term, which evokes fun and spontaneity, and I’ve seen some really interesting uses of pop-up events over the years.
I just missed getting stranded in Brussels, when the ash cloud from Iceland’s Eyjafjallajökull volcano made its presence known to the world. I’m so grateful that my 
client Pinnacle PR had pre-booked me for a Eurostar trip, and while the station was chaos with so many travellers spilling over onto the train, from canceled flights, hurray I got home! I hope you got home as well, or are enjoying being stranded someplace sunny and warm.
Planning is now in works for the annual European Mobility Week 2010 to take place September 16-22, and this year’s campaign will see an increasing promotional use
of social media by cities across Europe who are embracing digital media to tell stories about how they are reducing use of motorized transport.
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