Posts By: Lisa Devaney

Social media for good: Saving Bletchley Park

So often these days, news headlines are pock-marked with nasty tales of hacking incidents, online trolling, bullying and abuse that are setting a lot of people off from participating with any social media platform.


But now and then, examples of how fantastic, caring and beneficial social media can be comes into public awareness and forces us to not ignore the good of this medium for all.

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First look at Shift! Advice for startups from Steve Taylor

Steve Taylor

Back in 2008 my consultancy the Hai Media Group was a finalist in a talent competition for a conference called bTWEEN08. Shift LogoWe didn’t win, but it was a great time to present and meet some of the leaders in the UK’s digital media industry.

At the conference we got the opportunity to have a mentoring session with Steve Taylor, who, at the time, was the director of innovation for Aegis Media (now Dentsu Aegis Media). He advised on a number of directions for Hai Media Group to take, that really shaped the consultancy toward success and putting a new digital twist on the traditional public relations counsel we provide to our clients. Read more on First look at Shift! Advice for startups from Steve Taylor…

Teeny tiny press releases from Tiny.PR


TinyIf you tweet, you are constantly shortening your thoughts to fit nicely and make sense in the allowed 140-character space. So why not start thinking about teeny tiny ways to write press releases?

My Hai Media Group has been trying out PitchEngines,’s Tiny Pitch Tiny.PR to create short, easily sharable press releases.

I wrote about how I believe that the press release isn’t dead, which touched a cord with many readers here, but I do welcome this new trick for an old dog.

Tiny.PR is a great little service to experiment with for your next press release, and it’s free.

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Sharing Mom’s last days on Facebook

holding handsOften I’d walk over to my childhood friend’s large sprawling house at the edge of an American cul-de-sac on Long Island, and knock on the big, old door, getting an answer from my childhood friend’s grandmother.

Kim Sheridan-Dugmore’s grandmother, Muriel “Mom” Patricia (Sanchez) Ziegler was the matriarch of the place, a home for several generations. It was a home of fun, creativity and laughter, all fuel for Kim’s grandmother, who I remember never, ever, lost her patience, shouted, or made her extended family and guests feel uncomfortable. When I first met Mom in the 1970s I remember her smile and her beautiful big blue eyes, so when those same sparkling eyes appeared at me again, at age 98, from Kim’s status updates on Facebook, I took notice immediately. Read more on Sharing Mom’s last days on Facebook…

RIP press release?

GravestoneWay back in 1906 the first press release was issued by Ivy Lee, to provide information to journalists following the 1906 Atlantic City train wreck. Decades later, PRs are still writing and distributing press releases to alert media to our client’s news.

But is the press release dead? With social media, blogs and so many online tools to share news, would a journalist rather get a tweet than receive a press release? Read more on RIP press release?…

Upcoming: Women Shift Digital Conference (26th November)

chi onwurahIf you are a fan of Ada Lovelace Day then you may also want to know about the upcoming Women Shift Digital Conference. This new conference will be a powerful celebration and get together of about 200 women and men, acknowledging the roles of women in the digital and technology sectors.

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Why not make September be the month you think about SEO?

bigstockSeoWordCloudMost likely you are back from summer holidays and jumping back into work life. You are juggling a hectic schedule and wondering if you can manage it all. The last thing on your mind is SEO (Search Engine Optimization), but if you read this (very long!) blog post, you’ll get some extra insight into what this mysterious subject is all about and why you should care about it. You’ll also find some practical ways (from me the novice, and two experts) that will help you fold SEO practices into your daily life.

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My best blog posts

BloggingHappy last days of summer everyone and I hope you are enjoying it!

I’ve been absent from blogging here for a few months, as I’ve been busy trying to write a fictional eBook about a woman who gets abducted by an eco-survivalist cult. I plan to self-publish this book in 2014 and make it available for download on Amazon Kindle and all other eBook distribution platforms. It is an adventure, and I may blog about my experiences in becoming an eBook author here.

Read more on My best blog posts…

How PRs use Twitter

Kate Russell (@katerussell)

Two tools of all public relations professionals is the phone and email, but in recent times PRs are turning more and more to using Twitter. At a party, I met Kate Russell (@katerussell), a journalist for BBC Click’s Webscape show, and we got to talking about how she is using Twitter. She told me that many of her stories are sourced from tweets, and she often asks people to send her story ideas in 140 characters, or less. She told me that Twitter is the best thing that has happened to journalism in many years.

Following meeting her, I tweeted her with an idea for a story about a client I am working with (on behalf of the agency PR Savvy) called Blue Badge Style. In one tweet, I explained to her how it is an app offering a disability access guide to stylish venues. It caught her attention and she asked me further questions via Twitter, and let me know it would be proposed to the editorial planning team. Read more on How PRs use Twitter…

Tips for PRs when dealing with tech journalists

Tips for Public Relations professionals dealing with technology journalistsFor perhaps as long as there has been the profession of public relations, there has been tension from the journalists served by this industry. I often see journalists complaining, frequently on Twitter, about poor approaches from PRs.

While there are hundreds of guides out there for how to handle media relations, I’m still surprised that the profession continues to fail on two universal “don’ts” that every PR should know enough to avoid.

Here are a few tips I’ve learned, and a bit of insight below from a few of the UK’s top tech journalists.

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