It goes without saying that social and digital media are now one of the main business channels available to us as marketers.  But one of the questions we are all asking is how do we use these platforms to not only gain trust from our fans but to convert them into advocates?

In the last year usage of social media has sky rocketed. In fact it is estimated that one in every nine people in the world is using Facebook, with the average user spending 15 hours and 33 minutes a month on the site. Twitter has also seen massive growth and now averages 190 million tweets per day. Read more »

The way we are watching TV has fundamental changed in two ways over the last couple of years. We no longer watch programming on an actual TV; instead we are increasingly watching shows on streaming sites like the BBC iPlayer or on DVR’s. The second major change is the way we interact with our peers as we watch, posting our thoughts or looking up info on our phones, tablets, etc. Read more »

It is no big secret that consumers equate the quality of online experiences with their offline experiences. Mobile technology has enabled us to interact with brands when and where we want.

We are now seeing the water cooler moments of the past taking place immediately and online. This has been clearly demonstrated by Twitter, Foursquare and Facebook. So as marketers – we need to ensure that our big ideas allow our consumers to seamlessly interact with the brand, when and where they want. Read more »

Facebook users have now been given the ability to tag brand Pages in their photos, in the same way they can tag their friends. Once fans have tagged the can of Coke they are holding or celeb they spotted, it will appear on the photo tab of the brands page.

Currently this feature is only available for pages within the Brands & Products or People categories brands, however Facebook has said they hope to expand this functionality to more Page categories over time. Read more »

This week Facebook launched their new stand-alone community site aimed at creative’s – the Facebook Studio.

The site is aimed at ad agency creative’s and offers a forum where they can share ideas, comment on campaigns and learn more about what it takes to create a successful brand page. Interestingly this page comes shortly after the launch of the journalists on Facebook page, which is aimed at build relationships with reporters and news organizations. Read more »

Facebook has launched Deals, allowing subscribers to use their smart phones to see what shops have “deals nearby, but what does it mean for brands?