Internet users are fed with content on every transaction. This content comes to us in many forms – it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.

If you’re a business, you must understand that your target audience may be using any of these content channels daily. The question is which ones to target to reach the maximum percentage of these people. For a small business, investing in every type of content platform doesn’t make business sense because there is a lot of other work to do.

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The increase in internet penetration and customer savviness has developed a strong case for social media marketing. Businesses that earlier spent a large percentage of their marketing budget in television or print advertising started taking notice of the immense potential that social networks had. While it is true that retail and B2C businesses were some of the earliest adopters of social media marketing, B2B companies have also recently started experimenting with social media. Read more »