2012 was an interesting year for the digital marketing industry with the continued rise of Facebook despite a shakey IPO and a concerted, but perhaps doomed fightback from Microsoft’s Bing. And let’s not forget the interesting new platform of Google+, who celebrated its first birthday in June this year. It may not have caught the public’s attention but certainly promises to be very influential in the future of search.
The continued impact of Google’s Penguin and Panda has certainly re-shaped the search and SEO industry. Brands of all shapes and sizes have had to learn how to adapt to more ‘white-hat’ tactics to ensure they won’t be penalised by Google’s algorithm updates which targets webspam. Read more »