Transparency needn’t be a novel concept in video advertising

It’s happened to almost everyone. You go to a blog – say, to find a trick in Excel – then suddenly, you hear loud audio. You desperately scan the page to mute whatever is making the noise, scrolling down and find a video player embedded there, autoplaying a video you did not intend to watch, often with a VAST standard pre-roll ad in front of it. Read more on Transparency needn’t be a novel concept in video advertising…