You might think blogger outreach is a piece of cake; surely anyone can manage simple blogger relations? Wrong. A lot of companies jump on the blogger engagement bandwagon without any prior research into this domain, leading to various issues.

Here at Best British Bloggers, we’re going to share with you just some of the common mistakes that so many brands fall victim to when undertaking a blogger outreach campaign. Many of these may seem very obvious, but it’s worth noting a few golden rules to stick to. Read more »