The company can offer advertisers benefits that surpass its rivals, according to its UK general manager.

Tony Wang is the kind of man you want to do business with. The general manager of Twitter UK is sharp (he went to Harvard Law School and has worked on the legal team for Google and Twitter), polite (he was ten minutes late for our interview: “I am so sorry I’ve kept you,” he says, genuinely concerned. “I’ve been with a client this morning.”) and a digital media suit you can imagine going to The Ivy with. He also has a sense of humour. When he notices I’m holding a Facebook-branded pen, he gasps: “We’ll have to get better at giving you stuff.” Read more »