Already in a state of flux thanks to the developing web, the publishing industry was hit hard by 2008’s global recession. Severe slashing of advertising budgets and spend moving over to new, emergent forms of media resulted in the closure of hundreds of publications over the last five years.
However, despite taking a major hit, magazines and newspapers have been offered a lifeline by online audiences and, more recently, the mobile web. When you consider the explosion in the use of smartphones and tablets, publications now have more ways to connect with their audience than ever before – an attractive prospect for brands wishing to engage with new customers. Read more »