Author Archives: Jonny Rosemont

What you need to know about advertising on Facebook

Facebook Exchange (FBX) was publicly released in September 2012. Although still in its infancy, it’s an advertising option that’s becoming an increasingly important marketing capability, so much so that AOL is now looking to join in the fun. But how, exactly, does FBX work? And how can marketers make the most of its opportunities? Read more on What you need to know about advertising on Facebook…

Seven Social Media Trends for 2013

There are only 41 shopping days left until Christmas. Yes, really. This also means it’s about that time of year that industry movers and shakers get together over a crystal ball. Always keen to get in early, here are my top social media predictions for 2013. I know we’ve said this before, but next year social media will move beyond ‘engagement’. It has to. What else? Well we saw something start to change at Yahoo, under Marissa Mayer, but will that result in a renaissance?

Yahoo’s fortunes as a whole mirror those of Google’s social platform Google+ and next year will really have to be do or die as far as it is concerned.

We’ve said it many times, but it did happen this year. 2012 was the year of mobile, we saw that clearly illustrated in the US election, and 2013 will be the year of even more mobile thanks to 4G.  Read more on Seven Social Media Trends for 2013…

Are Olympic sponsors making the most of their prestigious status through their digital channels?

After seven long years of anticipation, the Olympics are finally upon us. And, as widely noted within digital circles, London 2012 will be history’s first truly social media Olympics.

Whilst there has been much frothing at the mouth about non-official brands taking advantage of the Games, LOCOG restrictions on Tweeting sportspeople and the fact that massive media outfits like NBC are partnering with Twitter and Facebook to ensure social coverage of the games, no one has taken a step back to look at how official Olympics partners and sponsors are amplifying their prestigious (and expensive) connections to the Games via search and social media. Read more on Are Olympic sponsors making the most of their prestigious status through their digital channels?…

Social Snapshot – Part 5: How social is London?

What with The Queen’s Jubilee celebrations now complete, and less than 40 days [HD1] until the start of the London 2012 Olympic and Paralympic Games, eyes are very much on our great capital city. London tourism will benefit hugely from this interest and the Government’s own national tourism agency VisitBritain has invested huge amounts of money to market the UK as a leading holiday destination.

Are individual London-based tourism attractions, themselves, taking advantage of this unique moment in Britain’s history? Do famous museums, theatres and other sightseeing attractions have an established social media strategy in place? Are tourist destinations attracting an on-going dialogue with growing domestic and international audiences? Have social media communication efforts gone beyond just Facebook and Twitter? We decided to find out, to put London’s own social media under the microscope whilst London itself has the eyes of the world upon it. Read more on Social Snapshot – Part 5: How social is London?…

Social Snapshot: UK retail and social media: (Part 4: Booksellers, Card Shops, Jewellers and Opticians)

Foyles book store at 113–119 Charing Cross Road, London, EnglandBefore our analysis of social media performance moves on to examine fresh territory, we thought it’d be prudent to round off our look at UK high street retailers’ use of social media by putting not one, but four, retail sectors under the DBD Media knife: card shops, jewellers, booksellers and opticians. This broad range gives an overarching indication of how successfully – and seriously – the space is being used by the retail sector.

You’d be forgiven for thinking that retailers are dropping like flies. It seems that every week a different household name goes into administration – Borders, Habitat, MFI, Oddbins, Woolworths, Game…the list goes on. At the risk of stating the obvious, many in the retail sector are struggling due to the combined effects of the economic downturn and the shift to online. Read more on Social Snapshot: UK retail and social media: (Part 4: Booksellers, Card Shops, Jewellers and Opticians)…

Social Snapshot: UK retail and social media: (Part 3: beauty)

Welcome our third examination of the social media performance of UK retailers. Our analysis of the casual outdoor fashion and toy retail sectors generated some interesting results, so we thought we’d take a good look at high street players in the health and beauty space.

With spring now in the air, there’s increasing pressure for UK consumers to get “body beautiful” in the lead up to summer. Plus, of course, the nation continues to be obsessed with celebrity culture and image. But are UK retailers effectively capitalising on social media channels as a way of exploiting these themes? Are they using social media to encourage their target audiences to invest in products that realise their desire to look good? Read more on Social Snapshot: UK retail and social media: (Part 3: beauty)…

New Facebook Pages + New Facebook Advertising = Powerful Marketing

Facebook announced some pretty significant changes to its business proposition. Not only is Timeline now available to brands through the revision of Facebook Pages, the social network has also made some major changes to its advertising platform.

In isolation, these updates have a big impact. In combination, they offer businesses an even more powerful marketing tool. Read more on New Facebook Pages + New Facebook Advertising = Powerful Marketing…

Social Snapshot: UK retail and social media (Part 2: Toys)

Here’s the second snapshot in our sector-by-sector examination of how UK brands are performing in terms of social media. This chapter sees us move away from casual outdoor fashion that we wrote about last time to look at a different end of the retail spectrum… toy shops.

As every Facebook login shows, proud parents have colonised social media with pictures of their kids. Community portals like Mumsnet and Netmums have become powerhouses capable of influencing social policy. And the blogosphere is bursting with mummy diarists. Read more on Social Snapshot: UK retail and social media (Part 2: Toys)…

Social Snapshot: UK retail and social media (Part 1: Casual Outdoor Fashion)

This marks the inauguration of our sector-by-sector examination of how well businesses are really performing in terms of social media.

With high street retailers closing down at an alarming rate, we felt the time was right to examine how some of the major players are performing in terms of social media. In the first of our snapshots, we look at the casual outdoor fashion sector, namely Fat Face, White Stuff, Joules, Superdry and Crew Clothing. Read more on Social Snapshot: UK retail and social media (Part 1: Casual Outdoor Fashion)…

A survival guide for the era of Digital Darwinism

As the esteemed American marketer, Brian Solis, recently pointed out, we are entering an era of ‘Digital Darwinism’. That is: “the evolution of consumer behaviour when society and technology evolve faster than our ability to adapt”. With the digital landscape developing at such a dynamic pace, it’s no wonder some companies are nervous about taking that bold but crucial decision to go truly digital.

Gartner research predicts that by 2015, 50% of traffic and orders to retailer websites will be from social media and mobile. So it could be argued that to undervalue digital is to severely compromise future revenue flows. Yet, some companies are alarmingly slow to adapt. They may have a basic e-commerce strategy in place. But it is really integrated? Is it mobile-friendly? Does it use social media to maximum effect? Read more on A survival guide for the era of Digital Darwinism…