It’s not a major surprise that UK consumers are spending huge proportions of their spare time online. According to Experian Hitwise data UK Internet users made 2.2 billion visits to search engines in February 2012 and this figure continues to grow.
What’s interesting to us as marketers, however, is the back story. When we delve deeper we can see that consumer behaviour is changing in reaction to the booming quantity of content available to them. Read more »