Guided selling that takes online shoppers to the products they want quickly and effectively is the key to e-tail success. Here I want to talk about why online retailers need to look carefully at their data to tackle this challenge.

When companies first started selling products over the internet, it was a novelty. It was enough for people simply to be given the opportunity to make purchases virtually. How things have changed. E-commerce has exploded globally. Now, there’s very little you can’t buy online and a huge choice of outlets for every product in every sector. Read more »