Posts By: Jonathan MacDonald

Six assumptions preventing organisational success

We're all trying to work out changeI’ve got good news and bad news. The good news is that there is one thing you can predict with absolute certainty, and it is that change happens. If you’re of the mindset that change is un-welcome, the bad news is that today is the slowest pace of change we’ll ever experience. After all, change is the enemy of the competent and the crack cocaine of the innovative.¬†Within this environment of constant change, it’s hard to single out one particular trend that is having the highest impact on business and marketing today.

The consumerisation of IT is certainly adjusting things and looking forward, the development of 3D printing and the maker movement will likely re-design value chains. Meanwhile the democratisation of brands has shifted control from organisations into the community, resulting in a mandatory need to harness and nurture fans. Read more on Six assumptions preventing organisational success…