Instant messaging has been on the rise in recent years, as a way to keep people using social networks, but also to help maintain privacy for users. For instance, it is widely known that social networks have had problems, such as Facebook with its trouble keeping its teen audience. They are therefore moving towards using mobile messaging services. It is therefore not surprising that a report from Gigaom suggests that Facebook-owned Instagram may be working on its next big feature – instant messaging.
Do they need to innovate with such a feature?