The Wall Blog » Jonathan Gloyne http://wallblog.co.uk Social, marketing, media : blogged Mon, 20 May 2013 15:02:06 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Is content changing the face of PR? http://wallblog.co.uk/2010/08/02/is-content-changing-the-face-of-pr-2/ http://wallblog.co.uk/2010/08/02/is-content-changing-the-face-of-pr-2/#comments Mon, 02 Aug 2010 13:10:30 +0000 Jonathan Gloyne http://www.wallblog.co.uk/?p=4123 PR may be at the cusp of its evolution. The digital boom, the birth of the media hub and the fall of the journalist may have sparked the beginnings of a new trend within the industry that could inevitably lead to a new focus for PR jobs – content. So, is this really a new trend and if so what effect if any could this have upon how PRs are recruited in this changing landscape?

Birth of the ‘Media-Hub’
Back in February of this year, Global PR giant Edelman hired Richard Sambrook, the former head of BBC News as ‘Chief Content Editor’ in a move to help its clients develop their digital presence further by focusing on quality content generation. It then followed that up with the hiring of FT columnist Stefan Stern in May.

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