Get Smart about Smartphones to Appease Digital Shoppers

Tesco using QR codes instoreThe smartphone is changing how we shop. From showrooming to hitting the January sales in a more convenient way, smartphones have placed shoppers ahead of retailers and brands in the race to master digital. This gap is set to widen as retailers struggle to keep up with the expectations of the increasingly demanding digital shopper. Smartphones are creating a bridge between physical products and digital worlds, but retailers and brands are failing to grasp the nettle. Read more on Get Smart about Smartphones to Appease Digital Shoppers…