Author Archives: John Reynolds

Nike is happy to tolerate indiscretions from its brand ambassadors

ashley cole nikeNike’s approach to its online advertising is frank and clutter-free: and this has largely proved effective over recent years.

For such a sprawling, global company, its online advertising is largely wedded to the twin tenets of eking out maximum value from its brand ambassadors and not shying away from controversy.

In fact, it would be fair to say that Nike likes its ambassadors to be controversial, although never teetering over the edge into irremediable public disgrace. Then it drops them, like it did with Lance Armstrong.

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Girl power is changing online gaming and the media industry needs to learn from it

jamie oliver what's cooking nintendo dsNew research out this week reveals that girl power is taking over online gaming: more women over 35 than men over 35 are zapping and firing. This is not what we expect – we expect gaming (online or console-based) to be the domain of the male.

So why are these women bonkers for online gaming?

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Instagram needs to make up its mind what it is

instagramWhat is Instagram? Photo-sharing social media platform, clearly. But more broadly: is it a technology company, media company or e-commerce platform? Probably a bit of all.

Instagram-like Facebook and Google- likes to consider itself a tech company, according to WPP chief executive Martin Sorrell who never grows tired of making this point.

He made it again at the Football Leaders conference just weeks ago.

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Facebook beach data should be chucked into the sea

The Facebook Phone could be announced on ThursdayAnother day, another trough of selective data, this time by Facebook’s PR handlers Nelson Bostock who have scooped the award for biggest load of PR bumf of 2013, informing us that most  Facebook check-ins occur at Bournemouth beach, ahead of other beaches.

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Will Twitter’s millions of users be aware of need to opt-out of retargeting ad model?

TwitterLaptop4As a pithy quote “users won’t see more ads on Twitter, but they may see better ones” is right on the money in an age where users enrage at disruptive ads in their social media news feeds.

Like all announcements from Twitter, the micro-blogging site’s piloting of its new ad format- which will promote content from brands which users have previously shown interest in into their news feeds- has garnered much attention and heated debate.

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Independent considers international paywall as it axes editions

So The Independent and The Independent on Sunday is to axe its overseas editions, as it looks to cuts its cost base. Is this a surprise? On the face of it, no. The Guardian did the same thing in the Summer.

Publishing newspapers overseas is massively expensive, but what’s interesting is that it might lead the paper to errecting a paywall for international readers. Read more on Independent considers international paywall as it axes editions…