Yesterdays flurry of X-Factor info-graphics and studies report a positive correlation between social media, the viewing figures and the end result largely based on cumulative data such as likes, followers and views. Interesting as this is, with a wealth of data publicly available on Social Media platforms such as Twitter, does an over reliance upon automated quantitative stats mean we are missing out on more robust and reliable analysis? Read more »

With Black Friday and Cyber Monday boosting online sales further this year many UK consumers took to Amazon taking advantage of the bargains.

Amazon is famed for its excellent customer service, social reviews platform and all round positive customer experience. However our recent Testify Live study has revealed a worrying Social CRM trend that threatens to tarnish Amazons’ good name in their most lucrative period of the year. Read more »