Back in the 80′s things couldn’t have been more different. Saatchi’s was a rabbit warren of scruffy offices inhabited by a colourful cast of creatives consisting of Prima Donnas, bullies and alcoholics.

Blog day 4 -  Weapon 7 has a close relationship with Bucks College. Only wise really, it was the first place I used to look when I was creative directing and looking for young talent to mould in my own ghastly image. Read more »

Blog day 3 – John: After 3 days at the cutting edge, where the digital domain meets the paying punter, I have a tune running through my head. It goes like this: “It ain’t what you say, It’s the way that you say it, It ain’t what you say, It’s the place that you say it….” and so on. Read more »

The deadline on the video game has moved back. So, instead of moving that to the next level (geddit?) we muse, philosophically.

We agree that we habitually do Paper Thinking” and we should be practicing “Digital Thinking”. We realise that everything we’ve done so far started on paper. It would work on paper. We can flesh it out on paper. (for “paper” you can read TV, radio, posters – you know, traditional stuff). Read more »

We turn up at the Weapon 7 offices, where we’re greeted by a friendly receptionist. “We’re the placement team” we tell her, unabashed. She is surprised. Her brain obviously whirs with confusion at the sight of a couple of alleged creatives, old enough to be her father. Read more »

This is the plan. John Bacon and Adrian Kemsley are going to put aside their 60 years of jointly accumulated experience, forget the shelves of D&AD pencils (8, since you don’t ask) and Cannes Lions and take a placement at digital agency Weapon 7 to experience the deep end as it’s offered to callow youths fresh from art school. Why? Read more »