Measuring ‘return on content’ can help publishers grow their business
As the paid content war continues publishers are faced with yet another digital challenge: that of optimizing the type of content they have on their site, be it self-written or syndicated.
The key measure of this is known as ‘return on content’ (ROC). It is new territory for publishers and is arguably regarded as the most important way to link a publisher’s content with its financial success – but what exactly is it, and how can it be done? Read more »
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