The Wall Blog » James Erskine http://wallblog.co.uk Social, marketing, media : blogged Thu, 23 May 2013 16:17:49 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Falling off the balcony of cool – memes and whether brands should pay attention to them http://wallblog.co.uk/2011/09/15/falling-off-the-balcony-of-cool-memes-and-whether-brands-should-pay-attention-to-them/ http://wallblog.co.uk/2011/09/15/falling-off-the-balcony-of-cool-memes-and-whether-brands-should-pay-attention-to-them/#comments Thu, 15 Sep 2011 09:38:21 +0000 James Erskine http://wordpress.hbpl.co.uk/wallblog/?p=16764 Eddie Izzard on being coolBrands should be careful not to fall off the balcony of cool – broadening the debate surrounding memes and whether brands should engage with consumers whilst being on-trend.

This is an ambitious blog post. I am aim to identify some things brands and marketers should be aware of when placing a brand at the very apex of cool, I aim to tell you a little bit about memes and I aim to inform you of why my theory of the balcony of being on-trend should be constantly at the forefront of all of our minds(!).

Read more »

]]> http://wallblog.co.uk/2011/09/15/falling-off-the-balcony-of-cool-memes-and-whether-brands-should-pay-attention-to-them/feed/ 2 Why must we persist with banners and MPU’s? Content is the future http://wallblog.co.uk/2011/02/11/why-must-we-persist-with-banners-ads-and-content-is-the-future/ http://wallblog.co.uk/2011/02/11/why-must-we-persist-with-banners-ads-and-content-is-the-future/#comments Fri, 11 Feb 2011 10:22:35 +0000 James Erskine http://wordpress.hbpl.co.uk/wallblog/?p=11178 Can you remember the last time you clicked on an ad on the internet? Official industry statistics on average click-through rates industry averages don’t really exist as CTR is highly subject to creative effectiveness which is very campaign specific.

Read more »

]]> http://wallblog.co.uk/2011/02/11/why-must-we-persist-with-banners-ads-and-content-is-the-future/feed/ 5