Brands should be careful not to fall off the balcony of cool – broadening the debate surrounding memes and whether brands should engage with consumers whilst being on-trend.

This is an ambitious blog post. I am aim to identify some things brands and marketers should be aware of when placing a brand at the very apex of cool, I aim to tell you a little bit about memes and I aim to inform you of why my theory of the balcony of being on-trend should be constantly at the forefront of all of our minds(!). Read more »

Can you remember the last time you clicked on an ad on the internet? Official industry statistics on average click-through rates industry averages don’t really exist as CTR is highly subject to creative effectiveness which is very campaign specific.

However, statistics  that are available would say that on average it is less than once every hundred times you are presented with a display advert in the online arena that one clicks on them – that doesn’t sound very impressive, does it? Read more »