This week demand for Kraftwerk ticket’s brought down the Tate Modern’s website. Marketers might think that crashing a website is the sign of a successful campaign, but in reality downtime damages both reputation and the bottom line.

The fact of the matter is that marketers need to up their game to ensure 100% uptime of their websites. Website stability is no longer just the concern of the techies. Anyone with a remote interest in online marketing and PR should ensure they know how to prepare a website ahead of a large traffic event.  Read more on 8 things Kraftwerk can teach every marketer about preventing website downtime…