8 things Kraftwerk can teach every marketer about preventing website downtime

What Kraftwerk can teach every marketer about preventing website downtimeThis week demand for Kraftwerk ticket’s brought down the Tate Modern’s website. Marketers might think that crashing a website is the sign of a successful campaign, but in reality downtime damages both reputation and the bottom line.

The fact of the matter is that marketers need to up their game to ensure 100% uptime of their websites. Website stability is no longer just the concern of the techies. Anyone with a remote interest in online marketing and PR should ensure they know how to prepare a website ahead of a large traffic event.  Read more on 8 things Kraftwerk can teach every marketer about preventing website downtime…