Everything is becoming more complicated.
It’s a given that consumers are spending less time on more tasks, giving everything less attention, and generally skipping around loads of subjects at any one time on Twitter, Facebook, TV, email, text and a thousand other digital touchpoints.
Now, the challenge of the digital marketer to gain entry into the consciousness of the time-and-touchpoint-squeezed consumer is greater than ever.
So it struck me as interesting when I read a quote in an essay by Lera Boroditsky, Assistant Professor of Psychology at Stanford University, that ‘consciousness is not unlike Twitter – millions of mundane messages bouncing around, all shouting over one another, with only a few rising as trending topics’.
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