The Wall Blog » Jennifer Whitehead

Twitter reveals results of Lenovo promotion, including sales generated by Promoted Tweets

Jennifer Whitehead — Thu, 13 Jun 2013 06:00:10 +0000

An impressive bit of openness here from Twitter, which has published results of a promotion it ran in conjunction with Lenovo UK. It has taken the unusual step of revealing not only the metrics, but the sales generated by the campaign.

Infographic: what do young people think of celebrity endorsements?

Jennifer Whitehead — Tue, 11 Jun 2013 06:10:17 +0000

It turns out that them marketers aren’t so stupid in paying celebrities £££ to endorse their products. A recent survey of over a hundred people aged between 20 and 30 quizzed them about their feelings about celebrity endorsements and 60 per cent said they think that it had an impact on their purchasing behaviour.

Facebook outlines plan to simplify ad formats

Jennifer Whitehead — Fri, 07 Jun 2013 09:19:17 +0000

Facebook is to slash the number of different ad formats from 27 to fewer than half that, in response to feedback from advertisers.

It hopes that the changes, which are being rolled in starting in this month and throughout the summer and autumn, will make it easier for advertisers to test which creative works best, and to optimise campaigns across desktop and mobile.

Kick It Out creates app to help tackle racism

Jennifer Whitehead — Wed, 29 May 2013 10:00:01 +0000

Kick it Out, which has been set up to tackle the problem of racism in football, is developing an app that will let fans report any instances of discrimination that they have experienced, seen or heard.

Facebook updates policy on offensive posts after campaign targeting advertisers

Jennifer Whitehead — Wed, 29 May 2013 06:10:26 +0000

Facebook has admitted that its policy of dealing with hate speech is not working and has outlined how it will deal with offensive content, in response to a campaign targeting advertisers on the website.

Facebook users claim they will quit site over ‘too much advertising’

Jennifer Whitehead — Tue, 28 Feb 2012 10:50:14 +0000

Facebook: users say they'll leave, but will they follow through?

Facebook users in the UK and America are saying that they will quit Facebook if they are subjected to “too much advertising”.

New Orange film site is based on the wisdom of crowds

Jennifer Whitehead — Fri, 27 Jan 2012 12:35:48 +0000

Orange Film Pulse: wisdom of crowds

Mobile phone network Orange is taking another step in its bid to ‘own’ film marketing by collating all the opinions about new films from Twitter, Facebook, film blogs and so on, and putting it all in one place.

Top 40 brands on Facebook, Twitter and Google+

Jennifer Whitehead — Wed, 18 Jan 2012 12:32:41 +0000

Coca-Cola is the biggest brand on Facebook, but Whole Foods is the biggest brand on Twitter according to a new piece of research by analytics firm Socialbakers. The research confirms what Socialbakers has already found previously, which is that for different social networks there’s a different dynamic to the way fans engage.

Greenpeace stirs wrath of car drivers in social media battle with VW

Jennifer Whitehead — Fri, 13 Jan 2012 13:08:49 +0000

Greenpeace appears to have stirred the wrath of some car enthusiasts in the process of taking Volkswagen to task over its deletion of negative comments on Facebook as part of its long running Star Wars themed campaign targeting the car firm.

Microsoft issues $100 Windows Phone Challenge to all smartphone users

Jennifer Whitehead — Wed, 11 Jan 2012 08:33:01 +0000

Microsoft: Take the Windows Phone challenge

If you’re in the market for a new smartphone and not a blinkered Apple fanboy, you’ll no doubt be considering investing in one of the new Windows phones we’re hearing so much about.