Keep it to yourself, but there’s a bargain to be had on mobile CPCs. Findings from Adobe’s Q2 Global Digital Advertising report show that ROI on mobile campaigns is as high as 160% compared to PC campaigns, yet CPC rates are 30% percent less.
But fill your Google and Bling boots while you can, because it won’t last forever.
Quarter-on-quarter growth in online advertising shows the industry is in rude health, yet despite this, it seems marketers are yet to properly cotton on to the fact that tablets aren’t really mobile devices, at least not in the sense that they are inferior to PCs for delivering compelling ad content. Read more »