Author Archives: Jamie Riddell
Facebook has become one of the key channels for supporters to connect and engage with their national Olympic team. Facebook has listed 58 National Olympic team Fan Pages from major nations like the USA to smaller times including Bhutan and the Bahamas.
So which countries are currently topping the tables for most fans?
Well over 300 Team GB athletes are active on Twitter for the 2012 Olympics. The most popular athlete on Twitter, before the games was Andy Murray followed by ‘household names’ including Chris Hoy, Mo Farah and Tom Daley. Since the start of the games, all the athletes have seen a growth in the number of Twitter followers and it seems winning a medal can also seriously boost your Twitter followers.
Despite leaps in followers and mentions of @natwest_help, extended branch hours and weekend openings, the bank’s Twitter account did not actively extend its presence or boost replies until late in the crisis, opting for a ‘business as usual approach’ not in line across the bank’s other support channels. Read more »
With two games played, Manchester City sits atop the Premier League. But where do they sit in the Facebook Fan Page league and which team has the fastest growing fan base this week?
Could Google+ be a threat to email CRM campaigns? Circles could be the new method of segmentation but work needs to be done before it truly competes…
Social TV will be a major opportunity for TV companies and brand owners over the year ahead. Its potential is neatly underlined by the finale of The X Factor which will generate not peak levels not just of viewing and ad revenue for ITV but unprecedented amounts of live online chat between fans during the show. Read more »
So Yahoo! is almost worthless? One idea already suggested today is a merger with AOL. But there could be another option – taking the business private.
For the record, Yahoo! is not a bad company, in fact it is very good, comfortably generating billions of dollars in revenue. However it is not as good as Google in harnessing search and making money from it.
Will we ever see classic web or mobile ads in a museum? The way we consume advertising has changed but is the quality still there?