The Wall Blog » James Walters

Forget ‘new media’. It’s ‘now media’

James Walters — Wed, 13 Feb 2013 10:42:36 +0000

What do Oreo’s successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of ‘now media’, according to RamKrishna Raja, digital managing director at IPG Mediabrands.

From Shoreditch to San Francisco – The Hipster’s Credit Card Bill [infographic]

James Walters — Fri, 28 Sep 2012 08:25:20 +0000

An amusing infographic here giving us a lowdown on what those Shoreditch hipsters and their international brethren spend their cash on.

You’re unlikely to be surprised, though you may be embarrassed that some of the credit card charges are strangely similar to your own.

Consumers are desensitised to standard banner ads [infographic]

James Walters — Tue, 18 Sep 2012 10:37:32 +0000

Is the banner ad dying a slow online death? Advertisers still invest in it, but according to Adform’s Quarterly Media Barometer consumers are increasingly desensitised to standard banner ads while it is rich media formats are getting results.

7 ways marketers are using the mobile screen

James Walters — Wed, 23 May 2012 09:46:04 +0000

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

iPad Mini 7in to launch in October with $200 price tag?

James Walters — Fri, 11 May 2012 10:34:16 +0000

Apple’s much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. This comes from a source of iMore who also claims the price will be a meager US$200-250 (£125-£155).

The rise of the video ad [infographic]

James Walters — Thu, 19 Apr 2012 14:46:21 +0000

A cool infographic here on the next generation of ad – the video ad – from display marketing specialists, Adform.

It features some interesting stats on which devices are winning the competition for hosting video ads, where they crop up around the world and how technology has improved to host them.

The Mad Men syndrome: the real digital innovators

James Walters — Tue, 17 Apr 2012 07:31:19 +0000

RamKrishna Raja, Digital managing director at IPG Mediabrands, looks at what the real digital innovators are doing while the rest of us worry about being cool or informative in the realms of social media.

How social is changing your search world

James Walters — Mon, 26 Mar 2012 09:13:16 +0000

The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

I recall an article that was published in 2008 reporting that Facebook trumped every other photo site with 10 billion photos. Scarily enough, while reading the piece I found myself racking my brains to try and remember the name of an erstwhile leader (and my favorite) in photo-sharing. Then it came to me: Flickr (ah!). This to me clearly signaled the rate of birth and death of brands in internet time.

Almost half of major consumer brands set to apply for a dot brand top-level domain [infographic]

James Walters — Wed, 21 Mar 2012 09:24:46 +0000

As many as 82% of major brands are aware of the opportunity to apply for a “dot Brand” top level domain and of those 54% say they plan to apply, according to this infographic from from Afilias.

Apple to release iPad Mini later this year? And Waterproof iPhone?

James Walters — Thu, 15 Mar 2012 10:15:26 +0000

We’ve heard rumours in the past concerning the launch of a smaller iPad, and now an unnamed Samsung official has thrown more fuel on the fire. Asking not to be identified (fair enough in the circumstances), he or she told the Korea Times that Apple will launch a 7.85-inch iPad before 2012 is out.