Author Archives: James Walters

Forget ‘new media’. It’s ‘now media’

RamKrishna RajaWhat do Oreo’s successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of ‘now media’, according to RamKrishna Raja, digital managing director at IPG Mediabrands.

In case you missed all the social buzz about the Super Bowl last weekend, Oreo was the surprise social-media winner among all those brands that were slugging it out in the digital gridiron. Read more on Forget ‘new media’. It’s ‘now media’…

From Shoreditch to San Francisco – The Hipster’s Credit Card Bill [infographic]

The iphone 5 - the phone of choice for international hipstersAn amusing infographic here giving us a lowdown on what those Shoreditch hipsters and their international brethren spend their cash on.

You’re unlikely to be surprised, though you may be embarrassed that some of the credit card charges are strangely similar to your own.

A slouched beanie, check. A distressed tee with screen-printed bird silhouette? Oh yes. An iPhone 5 64GB? Well of course, you had that almost as soon as the doors of the Apple store opened.
Read more on From Shoreditch to San Francisco – The Hipster’s Credit Card Bill [infographic]…

Consumers are desensitised to standard banner ads [infographic]

Is the banner ad dying a slow online death? Advertisers still  invest in it, but according to Adform’s Quarterly Media Barometer consumers are increasingly desensitised to standard banner ads while it is rich media formats are getting results.

The study reveals that the time consumers spent engaging with rich media went up by a vast 74% between Q1 and Q2This coincides with a spike in online video advertising playtime, which increased by 6% in Q2. Read more on Consumers are desensitised to standard banner ads [infographic]…

7 ways marketers are using the mobile screen

Shazam, viewers get to see the world from the snowboarder's helmetFrom worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.

“The second screen can turn TV viewing into a shared experience, enable fans to go deeper into the story world, allow instant follow-up on a call to action, extend a message beyond the limits of 30 seconds—and the list goes on,” says Ann Mack, director of trendspotting for JWT.

Read more on 7 ways marketers are using the mobile screen…

iPad Mini 7in to launch in October with $200 price tag?

Apple's much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. Apple’s much rumoured iPad Mini will be a 7in Retina Display toting tablet out this October. This comes from a source of iMore who also claims the price will be a meager US$200-250 (£125-£155). Read more on iPad Mini 7in to launch in October with $200 price tag?…

The rise of the video ad [infographic]

The rise of the video ad format - infographicA cool infographic here on the next generation of ad – the video ad – from display marketing specialists, Adform.

It features some interesting stats on which devices are winning the competition for hosting video ads, where they crop up around the world and how technology has improved to host them. Read more on The rise of the video ad [infographic]…

The Mad Men syndrome: the real digital innovators

RamKrishna Raja, Digital managing director at IPG Mediabrands, looks at what the real digital innovators are doing while the rest of us worry about being cool or informative in the realms of social media.

Read more on The Mad Men syndrome: the real digital innovators…

How social is changing your search world

The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

I recall an article that was published in 2008 reporting that Facebook trumped every other photo site with 10 billion photos. Scarily enough, while reading the piece I found myself racking my brains to try and remember the name of an erstwhile leader (and my favorite) in photo-sharing. Then it came to me: Flickr (ah!). This to me clearly signaled the rate of birth and death of brands in internet time. Read more on How social is changing your search world…

Read more on How social is changing your search world…

Almost half of major consumer brands set to apply for a dot brand top-level domain [infographic]

As many as 82% of major brands are aware of the opportunity to apply for a “dot Brand” top level domain and of those 54% say they plan to apply, according to this infographic from from Afilias.

ICANN is now accepting applications for new dot Brand top level domains, but they close the application window on April 12. Read more on Almost half of major consumer brands set to apply for a dot brand top-level domain [infographic]…

Apple to release iPad Mini later this year? And Waterproof iPhone?

We’ve heard rumours in the past concerning the launch of a smaller iPad, and now an unnamed Samsung official has thrown more fuel on the fire. Asking not to be identified (fair enough in the circumstances), he or she told the Korea Times that Apple will launch a 7.85-inch iPad before 2012 is out. Read more on Apple to release iPad Mini later this year? And Waterproof iPhone?…