Twitter to be ‘hero’ social media channel for media brands in 2013

With half a billion Twitter accounts, over 1 billion Facebook accounts and an estimated 200m more online users across the world by end 2013, social media is changing the way media brands connect and engage with their audience.

Over the past four weeks, we’ve interviewed experts across all media channels – TV, radio, magazines, newspapers – and asked about the challenges they’ve faced from social media, the lessons they’ve learnt and their preparation for 2013. Read more on Twitter to be ‘hero’ social media channel for media brands in 2013…