Brands and Twitter – how they work together

Smart brands have always recognized that successful branding and marketing comes from using a suitable mix of mediums based on an intelligent strategy. Twitter is just one such medium that can be used as a powerful tool to quickly share information, gather market intelligence and insights, and build relationships with consumers.

Consumers certainly realize the potential of Twitter, with over 155 million Tweets sent every day and over 200 million registered users, combined with the influence it played in the recent London riots – both in good and bad ways – it demonstrates how powerful this social platform can be. Read more on Brands and Twitter – how they work together…