Employee use of social media is becoming a real area of concern for CEOs. This is because the informal nature of social media means employees do, on occasion, post inadvertent remarks that can cause far-reaching damage to a company’s brand.
In response, HR departments are starting to develop company social media policies that clearly define employees’ responsibilities to their employers and vice versa. Some companies are even beginning to introduce monitoring clauses to employment contracts, a practice which is on the increase according to a recent report from Gartner. Read more »