The social stance of a brand – is just listening enough?

Ian Irving — Thu, 29 Mar 2012 09:16:39 +0000

Is just listening enough or should brands be using their findings to communicate to those they are listening to?

Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to ‘Like’ or ‘Retweet’ their latest viral of a man banging a drum produced by Calvin Harris? What’s the relevance of this and why do consumers need to interact on their level?

Live marketing + social media = True ‘brand friends

Ian Irving — Fri, 09 Mar 2012 11:29:08 +0000

Let’s face it; in today’s economy and technical age you would have to be a total fool to not tie in a social media strategy to any live experience, and in fact I would even argue that a social media experience should in turn have a live strategy aligned to it. The collaboration between the two disciplines is a match made in heaven for those wishing to increase consumer interaction, influence ‘pass it on’ and sharing and indeed a perfect way to increase true ‘brand friends’

The Wall Blog » Ian Irving

The social stance of a brand – is just listening enough?

Live marketing + social media = True ‘brand friends