Is just listening enough or should brands be using their findings to communicate to those they are listening to?

Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to ‘Like’ or ‘Retweet’ their latest viral of a man banging a drum produced by Calvin Harris? What’s the relevance of this and why do consumers need to interact on their level?

It’s simple to ascertain that brands are trying to create awareness within sub cultures so they can appeal to the masses. This is what they know and how they are used to engaging the mass consumer audiences. Read more »

Let’s face it; in today’s economy and technical age you would have to be a total fool to not tie in a social media strategy to any live experience, and in fact I would even argue that a social media experience should in turn have a live strategy aligned to it. The collaboration between the two disciplines is a match made in heaven for those wishing to increase consumer interaction, influence ‘pass it on’ and sharing and indeed a perfect way to increase true ‘brand friends’

The very nature of a live event is that it is one moment in time; it’s a physical touch point between brand and consumer. But we must always remember that there are conversations that go on way beyond the experience, and it’s these conversations and interactions that brands need to harness and own in order to amplify consumer engagement. Read more »