Brands and business are facing a variety of challenges in entering the world of social media – an industry designed for the consumer. So how can the consumer be sympathetic toward their difficulties, when all they see are companies such as Coca Cola asking them to ‘Like’ or ‘Retweet’ their latest viral of a man banging a drum produced by Calvin Harris? What’s the relevance of this and why do consumers need to interact on their level?
It’s simple to ascertain that brands are trying to create awareness within sub cultures so they can appeal to the masses. This is what they know and how they are used to engaging the mass consumer audiences. Read more »