What Facebook Graph search means for marketers

Mark Zuckerberg at the launch of Facebook Graph SearchFacebook’s Graph Search was announced about two weeks ago and so far reactions from the marketing community have been fairly mixed. The new and improved search tool, currently in open beta in the US, lets Facebook users conduct more detailed searches of their connections based on places, photos, likes, locations,  interests and updates.

With demographic and interest data from over one billion people, Facebook’s Graph Search should be a marketer’s dream. It has the potential to be a powerful tool for marketers to learn about their target audience and fans, and is great for finding new customers. There is, however, one major problem with Facebook’s Graph Search – “dirty data”.  Read more on What Facebook Graph search means for marketers…