One of my highlights of SXSW so far was a panel that focused on how social media can be used for social good just as we saw with clean-up campaign after the London riots. Bringing together a range of senior agency people and chaired by Economist journalist Matthew Bishop, the panel debated how digital communications can help deal with some of the big issues facing the world today, from child health to social change.
This is a topic close to Porter Novelli’s heart: when our agency was founded 40 years ago it was to pioneer the idea of social marketing – using the power of communications to change people’s lives for the better by helping them live more healthily and happily. Fast forward to 2012 and this topic is again back on the agenda and judging by the way the digerati of SXSW packed in to join the discussion, more relevant than ever. Read more »