Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk—overhype.

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G-Slate, Aakash, Arc, Transformer, Thrive, Nook, Iconia, Xoom, Playbook, Galaxy Tab and Flyer – are these the names of forgotten blockbusters or yet-to-be-launched challengers in the automotive segment?

If these aren’t ringing a bell, I could keep rattling off names, but I’ll just stop here and say that the proliferation of tablet PCs is anything but close to softening in the near future. In fact, tablet brands are mounting wave after wave of fresh offensives to an overwhelming tempo as we speak, fighting tooth and nail to get major share in the emerging ‘micro’ notebook blitzkrieg.

Is this really a revolution in the making, or yet another passing chapter in the gizmo-arena? Let us take a look. Read more »

No, I’m not about to paint rosy scenarios. Nor am I adding a new acronym to the already murky waters of social media metrics. Neither am I a self proclaimed social media evangelist, and nor do I belong to the abundant cadres of social media experts proliferating across the world, tirelessly giving birth to newer and more veracious types of metrics to measure (and make sense) of social media performance.

But what I am definitely attempting to achieve here, is to plant a few seeds of thought in your mind on how to work with a few simple, yet elegant performance parameters in the glamorous (and cacophonic) world of social media. And that leads me to ROSS. Read more »