Author Archives: Hannah Dunbar

Delivering a steady stream of content

It is widely predicted that demand for streaming video will increase twenty fold in the next five years. From catching up on your favourite show on the BBC’s iPlayer, watching Telegraph TV or simply downloading a 30-second clip accompanying the day’s top news story, video on demand is everywhere.

A lot of effort and investment goes into producing that great music video or news clip. If, however, the video stream is not available, you end up with “dead air.” If the stream buffers repeatedly and users have to wait too long or too often, the result is poor customer experience and they leave. Read more »

Making paywalls work: keep your readers and advertisers happy

Over the past year publications including The Times, Sunday Times and The Economist have adopted paywall business models that require readers to pay for online content.

Depending on who you speak to, it will either work or it won’t. As the debate rages on and publishers try figure out the best model for their business, the web infrastructure across the globe is improving and it is affecting online news distribution. Read more »