Author Archives: Habib Amir

Five ways brands will drive revenue from social media over the next 12 months

Most brands have learnt how to reach consumers and build advocacy through social media, but to drive sales they need to set up the right online purchase routes relevant to their specific business. And digitally intelligent brands have realised that Likes, Followers, and +1s shouldn’t be the primary KPI for measuring social media campaign success.

Measurement is set to become more sophisticated in 2013, and the industry benchmark for measurement will shift from community growth to revenue and profit through social media.  Here, I predict five purchase routes brands will increasingly be looking to set up this year to drive sales. Read more on Five ways brands will drive revenue from social media over the next 12 months…

The golden age of Facebook for brands and why it won’t last much longer

The golden age of Facebook for brands (and why it won’t last much longer)You have to hand it to Facebook: despite ever more cunning attempts by social media newcomers, it continues to lead the field when it comes to reaching consumers online. Which is great news for any of us trying to get our clients in front of customers.

Facebook’s self-service tools, which include the Facebook Advertising System, mean it has created THE perfect model for getting to the right people – and for converting an audience to a buying consumer.

Compared to Google, Twitter and the rest, it’s far and away the leading social advertising platform, allowing a brand (or its PR agency) to target consumers via interests, age, geographic location, gender and even relationship status. But for how much longer? Read more on The golden age of Facebook for brands and why it won’t last much longer…