There’s a growing realisation across the online space that measuring marketing activity on a last click only basis is flawed.  Nowhere is that more evident than with Facebook advertising.

People aren’t in buying phase when they’re on Facebook so measuring effectiveness of Facebook advertising on those that click and convert immediately is only going to tell you a small fraction of the real story. Read more »

With Facebook set to hit 600-million users worldwide and now accounting for almost a quarter of the world’s display ad impressions, 2011 could be the tipping point where most brands start to invest heavily in Facebook advertising.

I’ve come up with what I hope are some helpful insights into the essential dos and don’ts of Facebook advertising. Let me know if you find this useful. Read more »