Eyeballs, not devices – agencies need to catch-up with consumers

The consumer is ahead.  Way ahead.  The unfaltering advance of technology has provided a multitude of devices that consumers can connect to the web with.  As the UN recently declared, the internet is a basic human right.

And the number of gateways to it, now outnumber the UK population by quite some margin.  It’s no longer just sitting in a room at home being switched on and off intermittently.  It’s always on, it’s being accessed in every room and most significantly, it’s being accessed via a growing number of devices.  Read more »