The consumer is ahead. Way ahead. The unfaltering advance of technology has provided a multitude of devices that consumers can connect to the web with. As the UN recently declared, the internet is a basic human right.
And the number of gateways to it, now outnumber the UK population by quite some margin. It’s no longer just sitting in a room at home being switched on and off intermittently. It’s always on, it’s being accessed in every room and most significantly, it’s being accessed via a growing number of devices. Read more »