Author Archives: @gordonmacmillan

Twitter has 10 million active UK users as its celebrates its first birthday

Twitter celebrates first UK birthday - now has 30 UK staffTwitter is celebrating its first birthday in the UK 12 months after it open its London office, which has gone from zero to 30 staff.

Twitter has marked its anniversay by giving an update on the number of active users and says there are now more than 10 million in the UK making British tweeters among the world’s most active. Read more »

Why Twitter has to innovate to avoid being taken over

I am a huge fan of Twitter. I should get that out at the start. When it comes to sharing content, tapping into breaking news, and the way it has created a two-way connection between consumers and brands, it is unsurpassed.

As much as I love using it, however, I’m also convinced that it needs to change if it is to continue to develop in such a way that it isn’t simply swallowed up by one of its bigger rivals. Read more »

Canada’s Globe and Mail moves forward plan for paywall, says ad market unpredictable

The globe and mail in Canada is to implement a paywallCanadian national newspaper The Globe and Mail is to follow The New York Times and others and begin charging its readers for content. The paper is to implement a metered paywall system although it has yet to announce how much it will charge or how many articles it will give readers for free.

It said the it was moving its plans forward for the paywall in response “to an unpredictable advertising market”, which that has seen both print and digital sales drop this spring at publishers in both North America and Europe. Read more »

Is Twitter turning all of its users into journalists?

It has been said before that Twitter is turning us all into journalists as we retweet and share the news.

Enter an interesting post on Nieman Labs about a study looking at how politically engaged Twitter users have begun to display journalistic behaviour and how they help shape it as a news source. Read more »

Facebook to launch its own App Store and charge for downloads

The Facebook App StoreFacebook is finally launching an App Store of its own. The store is currently in beta testing, but the idea is for something similar to the Apple or Google app stores. It will provide a place to promote and discover new social apps and is due to go live in the coming weeks.

Significantly as well as helping us all find new Facebook apps it will also allow developers to charge users for downloading apps for the first time. Read more »

How The Wall Street Journal is using Facebook to cover Facebook

How The Wall Street Journal Is Using Facebook to Cover FacebookInteresting piece from 10,000 Words blog looking at how the The Wall Street Journal is using Facebook’s Timeline tool to cover Facebook’s initial public offering.

The WSJ has created a special Facebook page that lays out the IPO and tells the story of Facbook. Read more »

Guardian and Washington Post suffer dramatic decline as users desert Facebook apps

It was only a few months ago that frictionless sharing was being talked about as the future of social media. It followed Facebook’s launch in September of what it called a “new breed of apps” that displayed video, music and news alongside its new timeline profile feature.

While initial results from the likes of The Guardian, The Independent and The Washington Post were very positive, with millions signing up for these Facebook social apps, that trend has now gone into steep reverse indicating the problem of over-sharing. Read more »

Facebook acquires mobile startup Glancee

Hot on the heels of acquiring mobile photo sharing app Instagram Facebook has bought another mobile app as it acquires startup Glancee underscoring the importance of mobile to its growth strategy.

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The way we were: The Morning Paper [Print is dead]

A Times of London newspaper journalist at his type writer in 1942A fascinating glimpse here at Fleet Street and how it produced newspapers during the Second World War. This film looks at how The Times was produced doing the blitz.

Britons, we are told right at the start, are inveterate newspaper readers as we dip into a world of plush looking smoky offices where the heart of the newspaper is the “intelligence department”. Read more »

Major flaws in Conservative, Labour and Lib Dems digital campaigns

A report out today, timed to coincide with the local and London Mayoral elections, has found major flaws in the digital campaigns of the man parties. All three appear to have fallen back from the kind of work and activity that was evident in the 2010 General election.

It found that none of the parties’ websites rank before page 4 on Google for local election searches and that there were just 68 Facebook updates and 79 tweets across all three parties’ Twitter main accounts in April 2012.

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