Author Archives: @gordonmacmillan

Guardian’s open journalism is a failed business model, says Brooke

The Guardian's open journalism as represented by the Three little pigs ad produced by BBHAward-winning writer and journalist Heather Brooke, who recently published the book ‘The Revolution will be Digitised’, was a fan of  the Guardian’s ‘open journalism’ philosophy, but she has had a change of heart and recently labelled it “a failed business model”.

The Guardian’s open journalism initiative essentially articulates its view of the future of journalism, as free and open, in opposition to the growing spread of paywalls in the UK and the US. Read more »

Track Mark Zuckerberg’s Real-Time Worth with the ‘wealth-o-meter’

This is a nice idea from the Wall Street Journal. It has created a wealth-o-meter to track Facebook chief executive’s real-time worth.

Facebook’s performance in the few days since its IPO has been disappointing to say the least. It’s shares are down by $7 on the IPO price and are currently trading at $31. Read more »

Facebook stock continues to sink as investors dish out blame

Mark Zuckerberg : Stock in Facebook falls for the third day since IPOFacebook shares are continuing to sink today and are currently almost $6 off of their IPO price of $38 having fallen as low as $31.03.

As they continue to perform in a lacklustre fashion people are starting to ask what went wrong with one of them most anticipated IPOs in years? Read more »

WPP shows no sign of Facebook concern as it signs deal with Buddy Media

Facebook buildingWhile doubts circle about advertising on Facebook WPP Group has pushed ahead with a deal with social software firm Buddy Media and chosen it as its preferred social ad management partner for handling Facebook advertising across its various media agencies.

The news comes on the heels of General Motors and others last week raising doubts about the value of advertising on Facebook. Read more »

More than a million tweets mark Chelsea’s win over Bayern Munich [infographic]

ExactTarget have put together this infographic for Saturday’s Champions League final, which saw more than a million tweets sent as Chelsea went on to beat Bayern Munich on penalties.

On Twitter, and on the field, the man of the Match was Chelsea hero Didier Drogba. Read more »

Facebook shares fall by almost 13% as they begin trading

New York post front page from May 21 on the Facebook IPOUPDATE: Facebook shares failed to bounce back last night and ended up down by almost 11% or $4 on their $38 IPO price.

The Rupert Murodch-owned New York Post gave its view of the Facebook IPO with this Monday front cover as it dubbed investors “ZUCKERS!”.  Read more »

Pakistan blocks access to Twitter over Facebook cartoon contest

Pakistani Parliament in IslamabadThe Pakistani government yesterday blocked access Twitter after accusing it of being responsible for promoting what it said was a blasphemous cartoon contest on Facebook.

Pakistan has previously blocked Facebook and YouTube as well as hundreds of web pages over what it deems “sacrilegious content”. Much of that happened two years ago during the ‘Everybody Draw Mohammed Day!’ group on Facebook. Read more »

Journalists tweeting less with 25% drop says latest NewsTweet Index, Sky News big faller after Twitter policy change

The number of tweets posted by journalists from UK media outlets fell by almost 25%, according to the latest NewsTweet Index from PR firm Portland, with big falls at Sky News, which could be linked to its controversial social media guidelines introduced earlier this year.

Overall apparent changes in the tweeting habits of some of the UK’s top journalists saw 80,000 fewer tweets sent in the last three months compared to the previous quarter despite the ongoing economic turmoil, elections, big tax (and pastie) stories, the government’s problems and the on going Leveson inquiry, which all featured heavily. Read more »

Ahead of IPO: Facebook isn’t working for marketers, says report

Facebook isn’t working for marketers, says ForresterTomorrow is IPO day for Facebook and as it goes to the market, with a valuation of $104bn, there are a raft of stories circulating about problems with its commercial operation.

Forrester has put out a report that takes a look at Facebook and how it works for marketing…except their take is that it doens’t work. General Motors ring any bells? Read more »

Cabinet Office launches social media guidance for civil servants

This is worth a read. The Cabinet Office has published guidance for civil servants on the use of social media as well as tips for government Departments on how to overcome the technical barriers to civil servants accessing the internet and social media channels.

It’s always good to hear some sensible words on social from someone very senior. In this instance they come from Sir Bob Kerslake (@sirbobkerslake), Head of the Civil Service, who talks about the change social media is bringing to the way the civil service, and the rest of us, will work in the future. Read more »