Author Archives: @gordonmacmillan

As the New York Times cuts are newspaper blogs dead?

NewYorkTimesBuildingThe New York Times is cutting a number of its blogs and is reviewing the future of many more. The Green blog, Media Decoder and The Choice (about getting into and paying for university) have all been chopped.

The axing of the blogs at the New York Times has sparked a fresh round of debate about whether blogs and blogging is dead. It happened when Twitter arrived and is a question that seems to be asked every year.

The blogs axed at the NY Times are to be followed by a number more, according to Capital New York. It reports that next to go are all of the Times’ sports blogs. Read more on As the New York Times cuts are newspaper blogs dead?…

How much of a head start does Twitter give you in politics?

Prolific tweeter Cory_Booker to run for US senateThis is perhaps increasingly commonplace, but still striking to hear all the same. As CNN reported the news that rising Democratic star and Newark mayor, Cory Booker, was officially declaring his candidacy for the US Senate one of the first things that the news anchor said was that Booker is “a prolific tweeter”.

There is no doubting that. Booker has 1.3 million followers and has sent over 28,000 tweets. He is prolific and he doesn’t just collect followers, but has a lot to say as well.

More interestingly, it was the way that the CNN presenter framed it when she noted his Twitter prolificacy as she implied that having that million plus follower count was going to be a big plus in the hotly contested political race ahead. Read more on How much of a head start does Twitter give you in politics?…

Social Brands 100: how brands have become more adept at using social media

Just over 300 brands were nominated for Social Brands 100 in 2012. This year, that figure rose to 715. The increase illustrates not only that more brands are engaged in social media, but also that social media has become a vital component in how many brands now do business. Read more on Social Brands 100: how brands have become more adept at using social media…

How to write the perfect social or digital media headline

A good reminder here on the importance of headline writing when it comes to digital and social media.

Despite many of us largely working exclusively online the art of the headline is still elusive for some while at the same time it has become ever more important.

What is very true is that works well in print does not work anywhere near as well online. With print the job is done, they have the newspaper or magazine in their hands, but online your headline has really got to stand out against the noise and that means it has to work hard to get the reader to click. Read more on How to write the perfect social or digital media headline…

How to be a professional Tweeter — we talk to the voice behind The Dolphin Pub

How to be a professional Twitter -- we talk to voice behind The Dolphin Pub: David LevinDavid Levin, who is the voice of the Dolphin Pub on Twitter, is one of a small group of individuals who are turning Twitter into a career by professionally tweeting on behalf of brands.

The story of how Levin got involved in Twitter is reasonably well known now as he started answering tweets from people worried about the fate of the hipster friendly Dolphin Pub in Hackney during the London riots of 2011.

The pub survived and Levin started the pub’s Twitter account on the back of the interest and has crafted it into a fun and mischievous 140 character personality and in the process made it possibly the most famous pub in the Twittersphere. Read more on How to be a professional Tweeter — we talk to the voice behind The Dolphin Pub…

Twitter ties TV and tweets together with ad targeting system

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand’s ads.

Called TV ad targeting on Twitter, and developed followings its acquisition of social TV analytics firm Bluefin Labs, it is designed to help marketers extend and enhance their TV ad campaigns.

Initially available only in select areas in the US, advertisers will be able to see which Twitter users have been exposed to their ads on TV and target them with Promoted Tweets. Read more on Twitter ties TV and tweets together with ad targeting system…

Mail Online closes on the New York Times as it records biggest web day

The Daily Mail’s website, the MailOnline, is closing on the New York Times as it records its biggest day for global daily unique browsers as it racked up 9,558,256 to the site and its apps on April 16.

Less than a week later on the April 22, MailOnline recorded 9,226,255 global daily unique browsers for its second best day ever.  Read more on Mail Online closes on the New York Times as it records biggest web day…

EA games takes the number one spot in the 2013 Social Brands 100

Electronic Arts has been named the number one brand in the Social Brands 100. EA won for its ‘Battlefield 3′ first-person shooter game and beat American Airlines, Innocent, Argos and Tesco, who all made the top 10.

Twitter gives brands lead generation with new cards

Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.

It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card,  to express interest in what a brand is offering. Read more on Twitter gives brands lead generation with new cards…

Twitter isn’t a social network site, say some teens

Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.

The research found teens don’t always think of Twitter as a social networking site.

That raises the question as to what is Twitter? There has been a lot of discussion about this recently with a number of people increasingly describing Twitter as a news wire or as the sixth American news network. Read more on Twitter isn’t a social network site, say some teens…