Homogenous media is dead, and in the exciting new world of hyper-individual experiences, it’s the consumer who sets the publishing agenda.

The publishing landscape is now unrecognisable compared to how it was just five years ago. While traditional publishing houses are devoting time and resources trying to digitise (and monetise) existing titles, media leaders are already ahead of the curve, with portfolios of established properties that bring consumers and creators closer together than ever before. Read more »

It was reported last week that Google has found itself faced with the spectre of having to ban it’s own Chrome browser from its search index following a mix-up with bloggers over a paid advertising scheme. Although initially likely to raise a wry smile among most of us, it also serves to highlight the perils of what is becoming an increasingly important marketing channel. Read more »