Writing and reading several blog posts over the last few weeks made me think about marketing and about business. Marketing by definition is customer/ individual centric, so why are there still so many people that see marketing just as advertising and promotion (brand centric)? The answer is quite obvious, because the majority of so called marketers just use it for these reasons. That’s a shame, but the truth.

So, after lots of tossing and turning, I came up with three questions that we all need to answer, if we want to run/work in businesses that are still relevant in the future and become more than just a short term money making machine. Read more »

Whilst writing last week’s post about “How mobile changes usage behaviour”, it became clear to me that mobile is so much more influential than social media – the change driven by mobile will be much more significant than social media. Read more »

After seeing the interest in the post about “How mobile changes user behaviour”, I decided to share also the user breakdown by device.

As a frame of reference: At Jobsite, the traffic via mobile devices (actual mobiles & the ipad, excludes other on the go computing devices) now stands at 5% of total visits – an increase of 630% in 18 months and double the traffic we receive from Yahoo & Bing combined. Read more »