Social TV: The current state of play
As one of the biggest behaviour changes we’re seeing since the box was invented, Social TV genuinely interests me. Gone are the days when families would huddle around their TV to share their favourite programs. Okay that’s a bit of an exaggeration, those days aren’t gone altogether, however there’s a much bigger huddle in the room when you add in the various people we share that experience with through our smartphones, tablets and laptops. The family is no longer focussed entirely on each other, in fact there could be a number of conversations going on at the same time. When it comes to the television itself, there is a trend of people choosing to watch shows on demand through their computers and tablets instead of having a television in the room at all. Read more »
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