The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things.

Read more on A data model for the digital world…

Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.

However, most web analytics solutions don’t deliver the capabilities necessary for many forms of advanced analysis. Gary Angel, President of Semphonic, insists that if organisations are considering working on a digital measurement and analytics project, they need to be thinking about the long-term infrastructure necessary to support a truly integrated and efficient system of data collection, data warehousing, and personalisation. Read more on The future of digital measurement and personalisation…

Recent public reports from internet traffic monitors have highlighted why Pinterest is drawing so much attention and it isn’t just a matter of traffic growth. Traffic matters, of course, and for social networks the traffic trajectory is incredibly important.

But what makes Pinterest rather special as a social platform is the degree to which it runs counter to the “island” mentality most social networks create. Bottom line, Facebook and Twitter are happiest when you’re on Facebook and Twitter. And most social experiences are like that. Read more on Pinterest’s monetisation challenges and advantages…